Ethical Dilemma of Advertisements - 2740 Words

This paper assesses the ethical dilemma of advertisements. In our daily lives we are faced with a mass of advertisements on, TV, Internet, streets, Shops etc. More and more people, community and society behaviors and values are strongly affected by advertisements and diverse marketing communication ways. According to Foley (1999), advertising impacts the way people identify themselves including the world around them, beliefs, values and behaviors. Due to the diverse situations that people face daily. They have to take decisions and decide what is right and wrong, is it moral or unmoral or is it ethical or unethical. People take the right decision due to their personal preference and perception and see the right, ethical decision from their point of view. Additionally, marketing and its tools as advertisements is very important for businesses. Where, marketing is about identifying, predicting and satisfying customers requirements (Carrigan et al, 2005). Thus, moral and ethical issues are very debatable in advertisements and marketing communication ways. For instance, due to the huge impact of advertisements on community, new laws and regulations were created such as Tobacco laws in Germany were is forbidden to advertise on TV because it is affecting the youth generation (Clow Baack, 2012). This paper discusses whether ethical or not using sexual and emotional appeal in advertisements. Marketing is all about promoting and recommending products or services to consumers forShow MoreRelatedMarketing Analysis : Cutting Edge Marketing924 Words   |  4 Pagesvulnerable be considered in allowing advertisement. This will also clearly reflect the issues in marketing the persistence in our society today and that is seen in the data showing social and economic inequality, stereotyping being perpetuated in the media and incident in profiling. 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